What's in the name?

Starting up a new business is a challenge. Every step you make, every plans you are creating are mind blowing. You will be overwhelm with all the ideas you have and eventually it will leads you to nowhere. Let's start with your brand name.

As a freelancer, creating a brand name was not that easy for me either. Though I got some in my mind but I considered a lot of factors before I came up with the idea. I even created a list that will be my guide to choose what's best for me. Hope this will help you as well.

Here's the list I made:

Is it relevant to the job/business?

Is it unique?

Is it related to you?

Will it stand out among all competitors?

Will it be easy to remember?

Well I believe mine is. Allow me to share to you my story behind the name..

AU is derive from the name of my late father ANTONIO ULLEGUE.

Born in Ivisan, Capiz. A great dad and a great Lolo. For some he was called Tatay Tony.

He had been my inspiration to always pursue something great in life. He was my mentor, my critic, my friend, most of the time my enemy but always my number one fan.

We lost our father last May 2018. Due to Complication of Diabetes. I wasn't able to render services to him. I was not with him during his sick days. It was really heart breaking. I remember taking calls and doing tasks, trying to be Ok when in real I am not. However I had to keep my mind in focus. I have a job and mouths to feed, though in the back of my head I want to go back where he was. But my job and my duty as a mother tied me here in Manila.

And he was gone. I was really devastated. Added the fact that I was financially incapable. I was only earning just some, not even enough to pay all my bills. It was really heart breaking.

All my plans for him to give him a better life, all my promises were gone.. I was lost.

Then came my chance.

I was given an opportunity to grow as a better individual and as a better person as a freelance Virtual assistant. With this new endeavor I will continue to live as what he had taught me to be. ''Be your best. Never stop believing. Push hard to be better.''

It maybe late but I know wherever he maybe, he continues to guide me and I know he will be proud of me soon.Whatever life may bring us, we learned new things. It maybe sad not to have him anymore. But one thing I learned when He left us, Never compromise the time that you can do something for your parents nor your loved ones. Big or small. Say it while they can still hear it. Show it while they can see it. Time is precious. Value your time with them.

And that is my goal now. To help people realize to value their precious time and spend it wisely to things that matter most.

An open letter for my Papa

Pa,

It's been 2 years since you left us but my heart is still aching. I'm still missing you.

I'm sorry If I didn't let you have that good life. I know you knew how hard I tried. I'm sorry to disappoint you most of the time. I'm sorry for all the things I had done wrong to you.

You were a good provider to us your kids, and was a tolerant Lolo to all your grand kids. Thanks for all the things you taught us. Thanks for being such a great dad. We may have some difficulties but I know you didn't resent me as your daughter.

You were always there and stayed to be my believer. I still have lots of things to say to you. I regret the times that I should have told you all these things when you can hear me still. I was then busy, busy building my own life when I forgot I had you. I regret the times you called that I was asleep and wasn't able to give you a call back. I regret all the times I ignored you. I thought that you will always be there for us and I didn't realize you were getting old. I never thought that you will leave us that soon.

And now you are gone. You are really gone. If I can only turn back time I will do so. Just to utter all these words. Now, I can only wish I can see you even for just a minute. I just want to have a big hug from you. As I write these, I can't help but cry as I can pour everything in my heart and my mind here.

I will still continue to live your dreams for me Papa. I will always remember your endless nagging, your laugh and your tantrums. Your memories will always be forever in my heart.

I know wherever you are right now, you are at peace. Please continue to guide us. You will always be our great Lolo Tony. We love you, till we meet again.

Neng

Lolo Tony with the new gen

Together with my sister